Graphic layout not only makes something look great, it organizes info to assist provide a message in the most impactful way possible. When you combine the appropriate picture, a well-written headline, professionally carried out in a well-established bundle, then BOOM! The message hits its target.
However, if any type of one of those parts is missed, the message will likely miss its target also. There’s a mistaken belief that visuals design is simply “quite pictures,” but it’s really discussion, organization and well-balanced market concepts that supply every little thing in one fine-looking package.